Over the past decade, Raja Rajamannar has transformed Mastercard into one of the world’s top brands. At the helm of the iconic Priceless platform, he and his team are on the cutting edge of experiential, multisensory marketing programs that embrace emerging technologies. A frequent speaker and media commentator, he is also the author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers, a touchstone for marketing leaders and academics worldwide.
Why you should listen
Over the past decade, Raja Rajamannar has transformed Mastercard into one of the world’s top brands. At the helm of the iconic Priceless platform, he and his team are on the cutting edge of experiential, multisensory marketing programs that embrace emerging technologies. A frequent speaker and media commentator, he is also the author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers, a touchstone for marketing leaders and academics worldwide.
Raja Rajamannar’s TED Talk
Raja Rajamannar, Whitney Pennington Rodgers
The art of marketing — for good
13 minutes 39 secondsCan marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives — like “touch cards” for the visually impaired and debit cards that let people choose how their names appear — align profit with purpose and position businesses to create meaningful, positive change. (This conversation was hosted by TED's Whitney Pennington Rodgers.)Posted Jan 2025
