Jennifer Aaker is a behavioral scientist focused on understanding what creates meaning vs. happiness in life.
Why you should listen
Jennifer Aaker is General Atlantic Professor and Coulter Family Fellow at the Stanford Graduate School of Business and a leading expert on how purpose and meaning shape individual choices -- and how technology can positively impact both personal well-being and company growth. Her work has been widely published in leading scientific journals and featured in The Economist, New York Times, The Wall Street Journal, The Atlantic and Science. Most recently, she coauthored the national bestseller Humor, Seriously: Why Humor Is a Secret Weapon in Business (and Life). Recently named MBA Professor of the Year, Aaker counts winning a dance-off in the early 1980s among her greatest feats.
Jennifer Aaker’s TED Talk
Jennifer Aaker, Naomi Bagdonas
Why great leaders take humor seriously
9 minutes 9 secondsThere's a mistaken belief in today's working world that leaders need to be serious all the time to be taken seriously. The research tells a different story. Based on the course they teach at Stanford's Graduate School of Business, behavioral scientist Jennifer Aaker and corporate strategist Naomi Bagdonas delve into the surprising power of humor: why it's a secret weapon to build bonds, power, creativity and resilience -- and how we can all have more of it.Posted Jan 2022
More news and ideas from Jennifer Aaker
Business
3 ways to fold humor and humanity into your work emails
August 24, 2022
You can surprise and delight your work colleagues with your emails -- and that's no joke. Behavioral scientist Jennifer Aaker PhD and corporate strategist Naomi Bagdonas, two experts at bringing humor to the business world, tell you how.
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Mindset reset: Notes from Session 2 of TEDMonterey
August 2, 2021
Session 2 kicked off the first full day of TEDMonterey with six speakers and one performance ready with an invitation for you to think differently, wonder ceaselessly and transform the ways you interact with the world — big and small. The event: TEDMonterey: Session 2, hosted by TED’s Helen Walters on Monday, August 2, 2021 […]
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