Donny Lee 李致緯

Buddhist, Foodie, Gay, Marketer, Startup

Since time immemorial, narratives play an important role to convey key messages. In today‘s interconnected world, narratives are indispensable to capture attention and to create a lasting memory. My chinese name tells a story of who i am as a human being and also my personality. Similarily, how can companies and brands develop content to bind the various stakeholders more closely to the company or a brand? Where are untapped potential to increase the visibility of the brand and to correctly promote ambassadors? For over 5 years, I have dealt with such issues and have decided to intensify them in my master‘s degree, which I have successfully completed in June 2014 while working full-time. I consider myself a patient all-rounder and motivator with an international flair for intercultural issues. In simple words: Bridging cultures is what i do best. My peers find me polite, creative, responsible and consider me a good team player. ABOUT ME: - Strong background in corporate communications - Creative - Strong believer in Teamwork - Affinity und understand importance of new technologies on advertising/Consumer trends - Proactive - Tri-lingual (fluent in English, Chinese & German) with strong cross cultural awareness

MY PASSION: - Corporate Communications (Branding, Corporate Identity, Corporate Image) - European Works Council Consultation - Communication within Change Management - Media Relations - Pink Advertising - LGBT Marketing