Dr.K.Saketh Reddy

Business adviser, Educator/Teacher

Dr. K. Saketh Reddy is an accomplished academician and business consultant with extensive experience across education, research and industry. He holds an MBA from Bengaluru University and a Doctorate in Management from Dayananda Sagar University, Bengaluru. At present, he holds multiple leadership roles at the International Institute of Business Studies, as head of the MBA Department, serving as Chairperson of the Board of Studies and Member of the Academic Council. Dr. Reddy has contributed for more than twenty research publications published under SCOPUS, ABDC, peer-reviewed journals and various other conference proceedings. He also authored two books on Marketing. His research interests include Consumer Behaviour, Neuromarketing, Retail Management, International Marketing and Entrepreneurship. Dr.Reddy has played a proactive role in developing and strengthening international academic and research relations with universities and higher education institutions across multiple countries and provides consultancy services to diverse business firms. Dr.Reddy trained thousands of students in the field of marketing and continuing his research and contribution to the society.

Consumer Behaviour, Digital Marketing, Neuro Marketing, Retail Marketing