Sakshi Pareek

Event planner, Explorer, Foodie, Hindu, Marketer, Student

I’m Sakshi Pareek, a PGDM student specializing in Marketing and a curious mind drawn to the fascinating intersection of people, creativity, and the stories that shape the way we see the world. I’m fascinated by the subtle forces behind human behaviour: what captures our attention, shapes our choices, and turns an ordinary interaction into something memorable. My interests span marketing, consumer behaviour, creativity, storytelling, and strategy, with a constant curiosity to understand the why behind what we do. I believe curiosity is often the beginning of every meaningful discovery and I’m always looking for the next question worth asking.

Consumer behaviour, creative thinking, meaningful storytelling, and the subtle psychology behind what makes people connect. I enjoy exploring the space where curiosity meets strategy-turning observations into insights and insights into ideas that create impact.

What if we paid closer attention to what we usually overlook? The smallest observations can reveal the biggest shifts—in how people behave, how brands connect, and how we understand the world around us. Sometimes, a different perspective is all it takes to discover something extraordinary in the ordinary.

Noticing what others miss. Whether it is a shift in consumer behaviour, an overlooked detail in a campaign, or a small opportunity hidden within a larger problem, I enjoy observing, connecting the dots, and turning those observations into something actionable.