Shannon Michael

Business leader, Business mentor

Integrated marketing/PR/corporate comms professional with experience across industries including education, technology, healthcare (pharma, biotech), life sciences, financial/business services, manufacturing, aerospace/defense. Corporate and aspirational brand building expertise. Media relations and executive visibility specialist. Depth in strategic planning and implementation of integrated marketing and industry influencer programs to drive business objectives, build and enhance corporate reputation, and grow market share. Strong experience in message development, corporate communications counsel, communications planning, crisis/issues management, strategic public relations programs, executive media relations and visibility, and national/international corporate media relations. Deep experience in integrated marketing strategy, employee/internal communications, shareholder relations, and Board of Directors communications programs. Led several highly successful integrated marketing/communications programs. Agency and corporate experience. Strong background in ROI-driven integrated communications in agency and corporate settings, including digital, social and traditional marketing campaigns. Storytelling driven by strategic media relations research and programming. Served as company spokesperson.

Having impact on communities to achieve closing health equity gaps by continuing to prepare a relevantly skilled, readily available nursing workforce, representative of the communities they serve.

Addressing health equity through educational, financial, regulatory models while leveraging the technological landscape.

Corporate Communications • Media Relations • Contest Creation • Crisis and Issues Management • Integrated Marketing • Events & Trade Shows • Executive Visibility • Speaker's Bureau • Corporate Reputation • Industry Analyst & Shareholder Communications, Executive Visibility, Integrated Marketing, Media Relations

I co-organized TEDxNightingale College in February 2025. I am looking to build on that platform to further build out Nightingale College's TEDx community.

PR and communications.