Past TEDx event

TEDxAUI

underdog story

Took placeMarch 28, 20261:00 AM - 9:00 PM (GMT+1)
LocationIfrane, Meknès-Tafilalet, Morocco
FormatUniversity

This independently organized TEDx event brings the community together to share ideas worth spreading.

Speakers

Speakers may not be confirmed. Check the event website for the latest lineup.

  • abderrahim hamidine

    Moroccan entrepreneur and engineering management student at Al Akhawayn University, recognized for his commitment to innovation and student entrepreneurship. He is the founder and CEO of Startup Olympus Incubator, an initiative dedicated to supporting young entrepreneurs and developing startup projects in fields such as sustainable energy and industrial systems. Through this platform, he works to bridge the gap between academic learning and real-world business applications by mentoring student-led ventures and integrating research into practical solutions.Hamidine has contributed to workshops, mentoring programs, and academic collaborations, helping students transform ideas into scalable and impactful businesses. His approach combines technical knowledge with strategic thinking, emphasizing sustainability and long-term value creation. With a strong focus on innovation and leadership, he represents a new generation of Moroccan entrepreneurs aiming to build dynamic.

  • abderrahman zahid

    Abderrahman Zahid, widely known as sonofzahid, is a Moroccan entrepreneur, education advocate, and digital content creator focused on empowering youth through access to global opportunities. He is the founder of Tawjeeh, a platform that guides students in navigating scholarships, university applications, and career paths both in Morocco and abroad. Through his own academic journey, highlighted by earning the prestigious Chevening Scholarship and studying in the UK, Zahid has developed a strong international perspective on education and leadership.His content resonates with a wide audience seeking clarity and direction in their academic and professional lives. As a speaker and mentor, he actively contributes to discussions around youth development, education access, and personal growth. Abderrahman Zahid represents a new wave of Moroccan changemakers dedicated to creating impact through knowledge sharing, ambition, and global engagement.

  • Allal Menouar

    Allal Menouar is a Moroccan bespoke tailor and entrepreneur, best known as the founder of Amen Bespoke, a brand dedicated to high-end custom-made suits. Based in Morocco, he has built his reputation around precision tailoring, premium fabrics, and a strong commitment to craftsmanship. Born in Rabat, Menouar developed an early passion for style and design, which later evolved into a business focused on creating timeless, made-to-measure garments. His approach emphasizes quality over quantity, combining traditional tailoring techniques with modern elegance to deliver personalized pieces that reflect each client’s identity. Through Amen Bespoke, he offers a fully tailored experience—from fabric selection to final fitting—serving clients who value exclusivity, detail, and refined style. His work has also gained visibility through collaborations and a growing presence in Morocco’s luxury fashion scene.

  • Anas Aouragh

    Anas Aouragh is a Moroccan entrepreneur, e-commerce expert, and digital mentor, best known as a co-founder and executive at Shipe Originally from the Atlas region of Morocco, he trained as a computer science engineer before shifting toward entrepreneurship. He built his career in e-commerce by testing products, scaling online businesses, and eventually generating significant revenue through digital marketing and online sales strategies. Beyond his ventures, Aouragh is also recognized for his educational impact. He co-founded initiatives like LMOFID, a large-scale learning platform that has helped hundreds of thousands of young people in the Arab and African regions gain practical skills in e-commerce and business. With a strong presence on social media and a growing international reach, Anas Aouragh positions himself as both a business builder and mentor, aiming to empower the next generation of entrepreneurs through accessible knowledge, real-world experience, and digital innovation.

  • Ayoub Marchich

    Ayoub Marchich is a Moroccan entrepreneur, digital marketing expert, and investor known for his impact on the country’s growing e-commerce ecosystem. He is the founder and CEO of Adz.ma, a digital marketing agency, and co-founder of Done.ma, while also holding a stake in YouCan.shop, a platform supporting online businesses. With expertise in performance marketing and brand strategy, he has helped numerous companies scale through data-driven campaigns and effective digital positioning. His approach focuses on building authentic connections between brands and audiences by integrating cultural relevance into marketing strategies. Beyond his ventures, he is active in the entrepreneurial community, sharing insights on discipline, personal branding, and business growth. Through his content and mentorship, Ayoub Marchich inspires a new generation of entrepreneurs to leverage digital tools, think strategically, and build sustainable online businesses in an evolving market.

  • Aziz Nawfal

    Nawfal Aziz is a Moroccan entrepreneur, content creator, and personal branding expert specializing in helping individuals and businesses grow through digital platforms. Over the past several years, he has built a strong online presence by creating daily content and mastering social media algorithms, reaching millions of followers and generating billions of views. His work focuses on understanding audience behavior, optimizing short-form content, and turning visibility into tangible business results. He is particularly known for guiding creators and entrepreneurs in building engaged communities and monetizing their knowledge through content. His approach combines consistency, experimentation, and authenticity, emphasizing that strong personal branding is a key driver of success in the digital economy. Through his content and mentorship, Nawfal Aziz represents a new generation of Moroccan digital entrepreneurs leveraging social media as a scalable tool for growth, education, and impact.

  • hassane el ouardy

    Hassan El Ouardy is an African entrepreneur and business executive specializing in logistics, e-commerce, and cross-border trade. He plays a key role at Shipsen, a company focused on developing solutions that facilitate commerce across African markets. With over 20 years of experience in business, including more than a decade working directly within African economies, he has built strong expertise in distribution, supply chains, and market expansion. He is also the driving force behind initiatives like Shipsen Market, a B2B platform designed to connect global suppliers with retailers across Africa, helping streamline trade for both traditional and digital businesses.he aims to reduce barriers in African commerce and unlock new opportunities for entrepreneurs. Active on social media, he shares insights on entrepreneurship, growth, and building sustainable businesses in emerging markets, positioning himself as a voice for innovation and economic development across the continent.

  • mohamed Benlamlih

    Mohamed Benlamlih is a Moroccan entrepreneur, business mentor, and digital creator specializing in marketing, entrepreneurship, and artificial intelligence. He has developed a strong presence online, where he shares practical insights on scaling businesses, improving strategy, and leveraging AI tools to stay competitive in modern markets. His content focuses on simplifying complex business concepts and helping entrepreneurs make smarter, results-driven decisions.Beyond social media, he actively mentors marketing agencies and supports companies in optimizing performance and avoiding common growth pitfalls. He is also involved in the professional ecosystem through conferences and speaking engagements, where he discusses the impact of AI on business and emerging opportunities for entrepreneurs.Combining hands-on experience with a forward-thinking mindset,Mohamed Benlamlih represents a new generation of Moroccan professionals bridging innovation, digital transformation,and entrepreneurship

  • Mohamed El Ghaisani

    Mohamed El Ghaissani, known as lmodir, is a Moroccan entrepreneur, content creator, and influential voice in the country’s startup and e-commerce ecosystem. He has built his reputation by launching and scaling impactful ventures while sharing his journey openly with a large online audience.He provides practical insights on entrepreneurship, leadership, hiring, and business strategy, making complex topics accessible to aspiring founders.Actively involved in the growth of Morocco’s digital economy, he has contributed to the success of major e-commerce platforms and continues to explore new ventures focused on innovation and market expansion. His approach combines real-world experience with a strong emphasis on mindset, discipline, and execution.As a mentor and public figure he inspires a new generation of entrepreneurs to take action, embrace challenges, and build scalable businesses. He represents a modern entrepreneurial model that merges business building, personal branding.

  • mohammed benzakour

    Mohamed Benzakour is a Moroccan entrepreneur and hospitality executive, best known as the co-founder and CEO of StayHere, a fast-growing company redefining short-term rental and serviced apartments in Morocco. Originally from Fes, he built an international perspective through experiences in the United States before returning to Morocco to launch his venture. His journey from former football player to startup founder. Through StayHere, Benzakour has pioneered a model that transforms residential and office spaces into high-end hospitality residences, focusing on design, comfort, and customer experience. His vision centers on creating a new standard of “modern hospitality,” blending real estate, service, and lifestyle into a scalable business across Morocco and beyond.

  • yassine Alaoui

    Yassine Alaoui is a Moroccan entrepreneur and digital content creator recognized for his dynamic approach to business, particularly in real estate development and trading. He has built a strong personal brand through social media, where he shares insights on investment strategies, financial independence, and entrepreneurship. Known for simplifying complex concepts, Yassine aims to make wealth-building accessible to young people across Morocco and the wider French-speaking community. Balancing hands-on experience in property development with active involvement in financial markets, he embodies a modern, multi-disciplinary entrepreneurial mindset. He is also the founder of initiatives like Lmo9awala Bla Filtre, where he promotes transparent discussions around business challenges and success. Through his content and projects, Yassine Alaoui inspires a new generation to pursue financial growth, take calculated risks, and build sustainable ventures in an evolving economic landscape.

Organizing team