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Our theme for this year's event is “What’s The 411” (can you guess why?). When someone says “What’s The 411” they're looking for the latest news or inside scoop. That's exactly what we're asking of you - fresh, unique ideas. We are asking for a new way to look at common topic. We are asking for insider information not known to all. Information and ideas have the power to change everything. And when you share yours, we all benefit.