Past TEDx event

TEDxGöteborg

Beyond Trends: Reinventing How We Consume Fashion

Took placeMay 22, 2025
LocationGothenburg, Västra Götalands län, Sweden
FormatCountdown
"My closet is bursting, yet I have nothing to wear" - Sound familiar? Get ready for a fashion revolution! Gothenburg's first TED Countdown event brings you a night where bold style meets smart climate action! 👗 Fashion's Hidden Psychology Unmasked Discover what's really happening in your wardrobe! Why do one-third of our clothes never get worn? Our experts reveal the hidden forces behind your shopping habits and the social pressures that keep us buying more. You'll see your closet in a whole new light! 🚢 Climate Myths Busted! Is shipping clothes from Asia the real problem? Think again! Our experts cut through the confusion to show you the true climate culprits in fashion. Learn which actions actually reduce your fashion footprint, and which popular "green" habits are just for show. ♻️ The Profitable Future of Circular Fashion See how yesterday's discarded clothes become tomorrow's must-have designs. This isn't just good for the planet, it's smart business! Discover the innovative companies turning textile waste into treasure and why circular fashion is the next big thing. Your Evening Includes: ✅ Eye-opening talks from climate experts and fashion insiders ✅ Energetic atmosphere with our live DJ ✅ Direct conversations with industry changemakers ✅ Delicious sourdough pizza and refreshments ✅ More exciting speakers and activities to be announced This isn't just an event, it's your chance to join fashion's most important change movement! Tickets are limited, secure yours now before they're gone!

Speakers

Speakers may not be confirmed. Check the event website for the latest lineup.

  • Elias Mellander

    Associate Professor Elias Mellander from the University of Gothenburg explores the hidden forces behind this universal paradox, presenting findings from Fashionable Detachments: Wardrobes, Bodies and the Desire to Let Go, co-authored with Magdalena Petersson McIntyre. Through intimate wardrobe interviews, he reveals how cultural norms and social expectations quietly shape our attachment to clothing and consumption. Prepare for those "that's exactly me!" moments as Mellander maps the invisible forces behind what we buy, keep, and reluctantly let go — showing how understanding these patterns could be the missing piece in fashion's sustainability puzzle.

  • Maja Nellström & Matilda Lidfeldt

    Textile sustainability experts Maja Nellström and Matilda Lidfeldt from IVL Swedish Environmental Research Institute bring scientific precision to the confusing world of fashion sustainability, presenting findings from their systematic investigation of textile reuse, recycling, and incineration across Europe. Through rigorous lifecycle assessment research, this dynamic duo reveals which phase of a garment's lifecycle causes the most environmental damage, and it's probably not what you think. Prepare to have your assumptions challenged as they shatter common climate myths surrounding your wardrobe and transform how you think about sustainable consumption.

  • Nana Sacko

    Nana Sacko transformed her career from conventional fashion to circular solutions, redefining textile "waste" as tomorrow's most valuable resource. As Project Manager of Textile Movement Talent at Lindholmen Science Park, she champions emerging designers across western Sweden who are revolutionizing fashion through circular business models. Nana reveals how the next generation of fashion talent is transforming discarded textiles into innovative designs, proving that creativity and sustainability aren't just compatible, they're the future. Through matchmaking designers with industry professionals and resources, she demonstrates how circular solutions are reshaping the entire textile industry and redefining what it means to create fashion.

Organizing team