Name: Designing objects that tell stories
Uploaded: 2008-05-21T02:53:00Z
Duration: 17 min 29 s
Description: Designer Yves Béhar digs up his creative roots to discuss some of the iconic objects he's created (the Leaf lamp, the Jawbone headset). Then he turns to the witty, surprising, elegant objects he's working on now -- including the "$100 laptop."

Designer Yves Béhar digs up his creative roots to discuss some of the iconic objects he's created (the Leaf lamp, the Jawbone headset). Then he turns to the witty, surprising, elegant objects he's working on now -- including the "$100 laptop."

Designing objects that tell stories

Design shapes how people connect with objects, turning everyday items into sources of delight and meaning. From a shape-shifting lamp that took four years to perfect, to a colorful laptop carried on a girl’s head in Nigeria, creative design can improve lives and stir the imagination. By focusing on both function and values—like sustainability, beauty, and social good—designers can spark change far beyond aesthetics. Objects with intention can foster conversation, empower users, and even help shift cultural attitudes.