Most of us negotiate in one of two ways: either you roll right over the other party, or you just roll over. But great negotiators refuse to believe that we have to choose between results and relationships. Sharpen your negotiation skills for both business and life with evidence and insights from a trio of negotiators who transformed their styles -- and one who pulled off one of the most consequential agreements in human history.

Negotiation is not a battle between winners and losers but a process of understanding, creativity, and collaboration. Most people lose out by avoiding negotiation or focusing narrowly on results, sometimes at the cost of $750,000 over a career. Evidence shows that combining empathy with assertiveness can turn even the toughest negotiations—whether for a raise, a discount, or a global treaty—into shared victories. By seeking genuine understanding of the other side's interests, people can build stronger relationships and unlock unexpected solutions.

Great Negotiators Prioritize Relationships To Achieve Better Results

The science of the deal