As the director of the Metropolitan Museum of Art in New York, Thomas P. Campbell thinks deeply about curating—not just selecting art objects, but placing them in a setting where the public can learn their stories. With glorious images, he shows how his curation philosophy works for displaying medieval tapestries—and for the over-the-top fashion/art of Alexander McQueen. (From The Design Studio session at TED2012, guest-curated by Chee Pearlman and David Rockwell.)

Weaving narratives in museum galleries

Curating is about crafting immersive experiences that connect visitors with the stories behind objects, not just putting artifacts on display. Hundreds of thousands flocked to see rare medieval tapestries and a groundbreaking Alexander McQueen exhibition, drawn not by familiarity but by the power of narrative presentation. When museums create spaces for curiosity and wonder, even a centuries-old tapestry or high fashion can spark fresh insight and emotional connection. The museum becomes a portal where past and present collide, challenging assumptions and deepening understanding.