Simon Sinek: How great leaders inspire action

How great leaders inspire action

Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question: "Why?"  His examples include Apple, Martin Luther King Jr. and the Wright brothers ...

Great leaders and organizations ignite action by communicating from the inside out, focusing first on why they exist. Instead of just describing features, they share a cause or belief, which powerfully attracts those who resonate with their purpose. When 250,000 people gathered to hear a speech in Washington without invitations or websites, it was shared belief—not information—that moved them. True loyalty and innovation arise when people connect to purpose, not just products or results.