The question that saved my company from bankruptcy

Name: The question that saved my company from bankruptcy
Uploaded: 2025-12-11T15:58:52Z
Duration: 11 min 12 s
Description: Everything successful starts with heart — even the most pragmatic business plan, says Sharon Price John, CEO of Build-A-Bear. She shares how she led a purpose-centered approach to save the beloved teddy bear company from bankruptcy and get it back to global profitability, all by asking one powerful question.

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Sharon Price John |

TED@BCG

• October 2025

Everything successful starts with heart — even the most pragmatic business plan, says Sharon Price John, CEO of Build-A-Bear. She shares how she led a purpose-centered approach to save the beloved teddy bear company from bankruptcy and get it back to global profitability, all by asking one powerful question.