Name: The tribes we lead
Uploaded: 2009-05-10T21:34:00Z
Duration: 17 min 9 s
Description: Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

The tribes we lead

The rise of the Internet has ended the era of mass marketing and sparked a return to tribes—groups bound by shared ideas and values. From a city that ended animal euthanasia to a shoe company giving a pair for every purchase, ordinary people are building movements by connecting others who care. True leadership now means challenging the status quo and gathering passionate believers, not just broadcasting messages. Movements begin with a small group and a cause, creating ripple effects that transform communities.

Tribes, Not Ads, Power Lasting Change In The Digital Age

*Tribes: We Need You to Lead Us*

Seth Godin on Squidoo

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TED Stage Talk

Seth Godin: The tribes we lead