Reimagining traditional architecture for modern needs

Name: Reimagining traditional architecture for modern needs
Uploaded: 2026-04-30T14:54:47Z
Duration: 8 min 12 s
Description: Architect Riyad Joucka believes your home should be a mirror of who you are. Using 3D printing and ancient architectural wisdom, he's designing efficient, personal homes that respond to context, climate and culture without sacrificing character. He makes the case that we should start designing for people, not the market.

166,260 plays|

Riyad Joucka |

TED@BCG

• October 2025

Architect Riyad Joucka believes your home should be a mirror of who you are. Using 3D printing and ancient architectural wisdom, he's designing efficient, personal homes that respond to context, climate and culture without sacrificing character. He makes the case that we should start designing for people, not the market.