Name: Design is in the details
Uploaded: 2007-04-05T00:11:00Z
Duration: 13 min 54 s
Description: Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn't have to be about grand gestures, but can solve small, universal and overlooked problems.

Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn't have to be about grand gestures, but can solve small, universal and overlooked problems.

Design is in the details

Meaningful innovation often comes from noticing and improving overlooked details. When a hospital realized patients spent hours staring at bland ceiling tiles, simple changes like decorating ceilings and adding mirrors transformed daily experiences. Design that starts with empathy and attention to the margins can solve problems that grand gestures miss. By focusing on small, personal interventions, communities and organizations can create lasting, human-centered impact.