Name: What sex, soap and alcohol taught me about making an impact
Uploaded: 2025-08-22T14:44:31Z
Duration: 9 min 57 s
Description: What if saving lives and growing a company went hand in hand? Public health expert Myriam Sidibe thinks many businesses are going about social impact all wrong — and leaving millions of dollars on the table at the same time. Drawing from decades of experience, she reveals a playbook for brands to create real impact, proving that what’s good for society can be great for business.

What if saving lives and growing a company went hand in hand? Public health expert Myriam Sidibe thinks many businesses are going about social impact all wrong — and leaving millions of dollars on the table at the same time. Drawing from decades of experience, she reveals a playbook for brands to create real impact, proving that what’s good for society can be great for business.

What sex, soap and alcohol taught me about making an impact

Companies that align their mission with solving urgent problems can achieve both massive impact and growth. A handwashing campaign reached one billion people and turned a soap into a billion-dollar brand. Efforts against gender-based violence in South Africa show that unexpected allies, like beer brands, can help shift cultural norms. Meaningful partnerships and a clear mission are essential to spark lasting change.