Name: Using design to make ideas new
Uploaded: 2009-02-11T01:00:00Z
Duration: 14 min 54 s
Description: From the TED archives: The legendary graphic designer Milton Glaser dives deep into a new painting inspired by Piero della Francesca. From here, he muses on what makes a convincing poster, by breaking down an idea and making it new.

From the TED archives: The legendary graphic designer Milton Glaser dives deep into a new painting inspired by Piero della Francesca. From here, he muses on what makes a convincing poster, by breaking down an idea and making it new.

Using design to make ideas new

Great design comes from questioning assumptions and daring to break the rules. By turning a Renaissance portrait into a playful series of variations, the speaker reveals that even revered works can spark new creations when treated as nature itself. He wrestles openly with creative doubt, showing sketches that failed before finding a solution that challenged what a poster should be. Honest self-critique and willingness to expose unfinished ideas turn design from mere craft into a lively conversation.