Why we hire "unemployable" people

Name: Why we hire "unemployable" people
Uploaded: 2018-07-30T21:26:49Z
Duration: 16 min 12 s
Description: Trips to a bakery always ends with a cookie and a smile -- but at the bakery run by Mike Brady and Dion Drew, the extra icing is their goal of serving up a second chance. The recipe for the success of their enterprise includes a commitment to employing a range of chronically unemployed people, including former convicts and recovering addicts.

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Mike Brady and Dion Drew |

TED@Unilever

• September 2014

Trips to a bakery always ends with a cookie and a smile -- but at the bakery run by Mike Brady and Dion Drew, the extra icing is their goal of serving up a second chance. The recipe for the success of their enterprise includes a commitment to employing a range of chronically unemployed people, including former convicts and recovering addicts.