Friendly pizza, UFOs and the joy of AI-generated video

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Matan Cohen Grumi |

TED2025

• April 2025

While many rush to create new realities with AI video tools, creative director Matan Cohen Grumi is focused on reimagining the one we're already living in. By blending the real and unreal, he shows how everyday photos are transformed into playful, deeply human videos — from inflating office supplies to an alien pizza landing in New Jersey. Watch how AI can enhance stories by reflecting our imagination, not replacing it.