Name: Embrace the remix
Uploaded: 2012-08-10T15:02:19Z
Duration: 9 min 25 s
Description: Nothing is original, says Kirby Ferguson, creator of Everything is a Remix. From Bob Dylan to Steve Jobs, he says our most celebrated creators borrow, steal and transform.

Nothing is original, says Kirby Ferguson, creator of Everything is a Remix. From Bob Dylan to Steve Jobs, he says our most celebrated creators borrow, steal and transform.

Embrace the remix

Creativity flourishes not from isolation, but from borrowing, transforming, and combining existing works. Even icons like Bob Dylan built early hits by reworking traditional melodies, with two thirds of his early songs using borrowed tunes. From folk music to the iPhone, invention is a cumulative process shaped by what came before. Rethinking creativity as remixing unlocks freedom from unrealistic expectations and celebrates human interdependence.