Name: Take Turns
Uploaded: 2010-03-09T08:39:00Z
Duration: 4 min 9 s
Description: Fifty percent of traffic accidents happen at intersections. Gary Lauder shares a brilliant and cheap idea for helping drivers move along smoothly: a new traffic sign that combines the properties of "Stop" and "Yield."

Fifty percent of traffic accidents happen at intersections. Gary Lauder shares a brilliant and cheap idea for helping drivers move along smoothly: a new traffic sign that combines the properties of "Stop" and "Yield."

Take Turns

Crashes at intersections account for half of all traffic accidents, making intersection design a critical safety issue. Converting signalized intersections to roundabouts can cut crashes by 40 percent and fatal crashes by 90 percent. However, installing unnecessary stop signs wastes time, fuel, and money—just one can cost over two million dollars across its lifetime. The solution may lie in rethinking our signs entirely, proposing a new hybrid that encourages drivers to take turns and keep traffic flowing.