Name: Simplicity sells
Uploaded: 2006-06-27T00:11:00Z
Duration: 21 min 6 s
Description: New York Times columnist David Pogue takes aim at technology’s worst interface-design offenders, and provides encouraging examples of products that get it right. To funny things up, he bursts into song.

David Pogue: Simplicity sells

Simplicity sells

New York Times columnist David Pogue takes aim at technology’s worst interface-design offenders, and provides encouraging examples of products that get it right. To funny things up, he bursts into song.

Modern technology often overwhelms users with needless complexity, leading to what some call 'software rage.' As gadgets get smaller and software piles on new features, many people feel left behind or frustrated. Stories like spending 18 hours on hold or typing '11' to fix a computer highlight the real cost of poor design. Products that value intuitive simplicity, like the iPod and magnetic laptop chargers, demonstrate that clarity and ease can win both customer loyalty and market share.