Name: How to change your behavior for the better
Uploaded: 2019-11-18T15:59:53Z
Duration: 15 min 3 s
Description: What's the best way to get people to change their behavior? In this funny, information-packed talk, psychologist Dan Ariely explores why we make bad decisions even when we know we shouldn't -- and discusses a couple tricks that could get us to do the right thing (even if it's for the wrong reason).

Dan Ariely:  How to change your behavior for the better

 How to change your behavior for the better

What's the best way to get people to change their behavior? In this funny, information-packed talk, psychologist Dan Ariely explores why we make bad decisions even when we know we shouldn't -- and discusses a couple tricks that could get us to do the right thing (even if it's for the wrong reason).

Most people know what they should do, but information alone almost never changes behavior. For example, after the US spent hundreds of millions on financial literacy, real-world improvement was nearly zero. The key is redesigning environments to reduce friction and boost motivation. Small tweaks, like making saving visible with a simple coin or adjusting the default choice, can spark dramatic shifts in action.