Name: Know your worth, and then ask for it
Uploaded: 2017-04-03T14:51:26Z
Duration: 8 min 12 s
Description: Your customers probably aren't paying you what you're worth -- instead, they're paying you what they think you're worth. Take the time to learn how to shape their thinking. Pricing consultant Casey Brown shares helpful stories and learnings that can help you better communicate your value and get paid for your excellence.

Casey Brown: Know your worth, and then ask for it

Know your worth, and then ask for it

Your customers probably aren't paying you what you're worth -- instead, they're paying you what they think you're worth. Take the time to learn how to shape their thinking. Pricing consultant Casey Brown shares helpful stories and learnings that can help you better communicate your value and get paid for your excellence.

People are paid not for what they are worth, but for what others think they are worth. Research shows women business owners make only 80 cents for every dollar men earn, echoing the persistent wage gap. Defining and clearly communicating one’s value is essential to closing this gap and achieving self-respect, confidence, and full earning potential. Small changes in language and mindset, like dropping phrases that diminish one’s work, can lead to dramatic growth and recognition.