The evolution of the coffee cup lid
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A.J. Jacobs |
Small Thing Big Idea
• December 2019
Author A.J. Jacobs shows how the coffee cup lid was perfectly designed to give you a full sensory experience while drinking. This video was inspired by the original work of Louise Harpman and Scott Specht and their book "Coffee Lids: Peel, Pinch, Pucker, Puncture."