You’re about to buy some bargain bin headphones when you spot another sale. A different pair that is more expensive, but selling for half their usual price. Which is the better buy? And how do you know you’re not falling for a retailer’s psychological tricks? Explore common tactics that retailers use to influence what you buy and what you’re willing to pay, and how you can avoid being tricked. [Directed by Homework Studio, narrated by Addison Anderson, music by Salil Bhayani, cAMP Studio]. This video was made possible in collaboration with Nobel Prize Outreach, and with support from the Sloan Foundation.