Is luck random — or can you cultivate it?

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Christian Busch |

TED@BCG

• October 2025

When the 2025 Los Angeles wildfires destroyed his home and neighborhood, scientist Christian Busch encountered the opposite of serendipity: "zemblanity," or bad luck by design. Drawing on more than a decade of scientific research, he explores how people can navigate unpredictability by adopting a serendipity mindset that transforms setbacks into unexpected new beginnings. He asks: What if good luck isn't random but can actually be cultivated?