Jim Cusson

Athlete, Business leader, Business mentor, Change agent, Connector, Consultant, Entrepreneur, Explorer, Idea generator, Marketer, Parent, Photographer, Potential employer, Promoter, World traveler

I founded and lead Theory House, a creative agency with a focus on retail innovation. I have been an integral part in supporting retail success for brands like Google, Pepsi, McCormick, Starbucks, Delta Faucet, The Fresh Market, and others. Among my early successes was convincing my client Delhaize to approve the world’s first scented billboard - which garnered international attention. More recently, my agency developed the retail communications for Google’s launch of Android One globally and Theory House has helped Delta Faucet bring a digital endless aisle to The Home Depot. I have presented at Groceryshop, Shopper Marketing Conference & Expo, Retail Insights Southeast, Private Brand Summit and have been named to the Faculty at The Path to Purchase Institute. You'll occasionally find me quoted in business journals on the subject of retail marketing, including The Wall Street Journal, Fortune and Fox News. I call Charlotte home and enjoy coaching my daughter's soccer team and weekends on Lake Keowee with my family and friends.

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Advertising, Retail marketing, Shopper marketing