Brian Frost

Atheist, Brainstormer, Idea generator, Marketer, Scientist, Technologist, Writer/Editor

As a writer and brand strategist at INNOCEAN USA, my primary interest is understanding human behavior from an evolutionary perspective and applying lessons from behavioral economics, neuroscience, and psychology to create more effective stories. I believe in approaching the audience as “humans” not consumers, and I strive tell stories that tap into human insights gleaned from the latest in science literature. Recently, Dr. Paul Zak and I have conducted studies to measure storytelling at the level of the brain. Specifically, we’ve focused on one neurotransmitter called oxytocin. One of our recent studies re-ranked the top 10 Super Bowl commercials based on physiological response from viewers and found no correlation between conscious rankings and unconscious response.

I'm passionate about the pursuit of the unconscious motivations for human behavior that deepen our empathy for one another.

Increasing compassion and understanding of through a better understanding of the human brain and the origins of emotions that drive behavior.

advertising, Strategy / Marketing

This is my first TED and I'm honored to be attending with my friend Dr. Paul Zak of the Center for Neuroeconomic Studies with whom I've been working to understand the neurochemistry of brand love.

Golf, racquetball,