Rashad Drakeford

Rashad Drakeford is currently Global Head of Digital Editorial at Beats by Dr. Dre, an Apple company. In this capacity, Rashad is tasked with overseeing digital content messaging for the brand. He works to ensure high quality, strategic and consistent content output, with a focus on what Beats says, the cadence of when they say it and the narrative that weaves it all together across music, sports and culture. Prior to his current role, Rashad worked as the Director of Digital Content Development for REVOLT Media & TV, leading the multi-platform network’s digital content development efforts, including social media strategy, digital content marketing and innovative programming. He also produced a number of REVOLT TV's content series and specials. Rashad came to REVOLT Media & TV in October 2013 as the Director of Brand & Integrated Marketing. As a digital-first marketer, he helped lead the network’s marketing and content partnership strategy for advertisers across all screens and platforms – broadcast, digital, mobile and social. Rashad's deep-rooted digital and social experience combined with his traditional marketing skills, resulted in compelling content programs, award-winning consumer-facing national campaigns, and significant ROI for endemic and non-endemic brands. Rashad received his Bachelor of Arts degree from Hampton University with a major in Political Science and a minor in Broadcast Journalism. He currently serves on the Board of Advisors for a number of non-profit organizations and start-up companies including, The SEED Project, The Marcus Graham Project, The Collective PAC, Uncharted Play, SoloFunds and Localeur. After becoming a kidney donor to his father, Rashad has become an outspoken advocate for kidney donations. He has appeared on ABC’s “The View” and at events throughout the City of New York, highlighting the importance of becoming an organ donor and kidney failure prevention.

Storytelling. Technology. Food. NY Knicks. Politics. Economic Justice.

Sometimes we get so caught up in talking about our careers that we forget about the presence and role of humanity. I’ve never been to a funeral where people talk about the ROI the person drove for a brand or the KPIs they met in Q4. People talk about how that person made them feel, their character, their moral compass and their service to others. Lead with love and empathy. Everything else is secondary.

Bowling and Tennis