Jonathan Ford

Business leader, Change agent, Designer, Idea generator

Designer and co-founder of Pearlfisher. - an independent creative partnership in London & New York with a world class reputation for building Iconic and challenger brands through the power of Futures, Strategy and Design. Our uniqueness is furthered by the fact that we win awards for creative excellence as well as directly resulting client business performance. Not many can say that. My role provides executive creative direction working with high level clients and principals of owner-managed businesses. These people understand the power of design thinking in building their brands. I host a podcast series Challengers & Icons, interviewing the people behind these brands of the future, showcasing the union of creative thinking and business success. I also speak at international design, brand and futures events. In 2015 i stepped up to become Chairman of a group of extremely effective Trustees of the Haller Foundation www.haller.co.uk that provides a model for sustainable community development in Africa. Haller's work is inspired by the accomplishments of the well known social entrepreneur, Dr. Rene Haller, UNEP Global Laureate. An example of how we work is the hugely impactful social innovation project for the Haller Farmers App. http://www.hallerfarmers.org which aims to put simple, relevant and highly effective information into the hands of people who need it most, to help them to transform their lives for better for ever.

Challenger thinking. Low tech innovation. Great design. Brands that make a difference. A decent Martini.

The great corporate innovation swindle: How the millions wasted by big corporations on so called innovation, could be diverted into a large scale global social innovation project that could transform societies that governments can't. Now thats an idea.

Brand and innovation strategy, Challenging perceptions, Design - Direction, Branding, Communication, garden design, Packaging Design

Garden design.