Jesse Cool

Jesse Cool

TED Attendee
Palo Alto, California, United States
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About Jesse

Bio

Restaurateur, Caterer, Author, Educator, Consultant, Public Speaker, Advocate of the Politics of Sustainable Farming and Cuisine, Visiting Scholar at Stanford University SUMMARY OF QUALIFICATIONS For 33 years, through personal and business endeavors, Jesse has been dedicated to Sustainable Agriculture and Cuisine. Knowing where food comes from and how it is produced is paramount in her personal and professional life. Her businesses support local, organic farmers, ranchers, fishermen, and dairies. She warmly refers to these people, those still connected to the land, the sea and our food as her heroes. They are amongst the first real environmental pioneers, giving her the substance to do her work, supporting her politics and philosophy with food. RESTAURANT EXPERIENCE 1974 Good Earth Restaurant, Palo Alto/ Head Waitress 1976-89 Late for the Train Restaurant, Menlo Park Owner/Creator/ Chef 1997-99 Two Fools Café and Restaurant Owner/Creator/Chef 1982-Present Flea St. Café, Menlo Park Owner/Creator/Chef 1999-Present jZcool eatery and catering co Owner/Creator/Chef 2000-Present The Cool Cafe at The Stanford University Cantor Art Center 2004- Organic To Go: Founding Chef ORGANIC PRODUCT AND CORPORATE SUPPORT Consultant for Earthbound TOK Spokesperson for Small Planet Foods,Wholesome Natural Sweeteners, Rowenta Appliances, Rudy’s Organic Bakery, Odwall, Krups Appliances, Coleman Natural Products Product Developer and Spokesperson for Fantastic foods BOOKS AUTHORED Tomatoes: A Country Garden Cookbook, Collins, SF 1994 Onions: A Country Garden Cookbook, Collins, SF 1995 Breakfast in Bed, Harper Collins, NYC 1997 Your Organic Kitchen, Rodale Press, PA 2000 Toast: Sixty Ways To Butter Your Toast & More,Chronicle Books, SF 2003 The Honest to Goodness One Pot Cookbook., Chronicle Books, SF 2006 Simply Organic, Chronicle Books, SF 2008 ARTICLES AUTHORED Peninsula Magazine, Produce Columnist for 2 years San Jose Mercury News, Produce Columnist for 8 years The World and I, Edible Flowers Fine Cooking, Numerous articles Kitchen Garden, Numerous articles Shape Magazine, Numerous articles Shape Cooks, Regular Food Columnist Living Fit, Numerous articles Men’s Fitness, Numerous articles Pregnancy Fit Food and Wine, Breakfast for Dinner Delicious! Numerous articles Rebecca’s Garden Cooking Pleasures Cooking Light Vegetarian Times Natural Health Magazine TEACHING Draeger’s Culinary Center, for 10 years Ahwahnee Chef’s Holidays, for 12 years Second Harvest Food Bank, classes at the distribution centers Sur La Table National Parks Service: Consultant on Organic Sustainable Eating for Chefs for Delaware North Management Company TELEVISION AND RADIO/PAST Fox Network, KTVU Channel Two News, Oakland, California, 7 months The Today Show, NBC The Food Network Substitute Radio Talk Show Host for Bill Wallace’s “Chef’s Addition” Bay TV PBS, Regina’s Vegetarian Kitchen Channel 11, San Jose NBC affiliate, weekly morning produce reports Wisdom Network: Hosted Twenty Six Week Television Series on Healthy Eating COMMUNITY SPOKESPERSON AND SUPPORT Peninsula Open Space, Keynote Ecumenical Hunger Program Shelter Network, Keynote Wheaton College, Keynote Guest Chef for Ahwahnee Winter Chef’s Holidays/20 years Second Harvest Food Bank Foundation for a Global Community Masters of Ceremony/16 Years for The Connoisseur’s Market Place Healthy School Lunch Committee of Palo Alto, California Stanford Medical School Stanford Cardiovascular Nursing School Bay Area Career Action Center Bioneers Committee for Sustainable Agriculture Palo Alto Healthy School Lunch Committee Wisconsin Healthy Lunch Community Project Montana University Eat Local Conference ADVISORY BOARD AFFILIATES: PAST AND PRESENT National Whole Grains Council Oldways Preservation Exchange and Trust Committee for Sustainable Agriculture Delicious! Magazine Chef’s Collaborative 2000 Shape Cooks Slow Food National Whole Grain Council Sustainable Food Business Group For California Seeds of Change ROC Foundation AWARDS Menlo Park Environmental Award 2001 San Mateo Environmental Award 2003 NAWBO: Top 100 Women Business Owners 2002, 2003, 2004, 2005, 2006 SF Business Times: Top 100 Women-Owned Businesses 2003, 2004, 2005, 2006 Monterey Bay Aquarium Sustainable Seafood Award 2005, 2006 2008 Green Business Award/Flea St. Cafe 2008 NAWBO Trailblaizer Award