Vassiliki (Vasso) Pertou

Athlete, Business leader, Change agent, Explorer, Idea generator, Inventor, Life mentor, Marketer, Parent, World traveler

Vassiliki Petrou’s career at P&G spans 18 years where she has developed a deep expertise in the beauty care industry. As P&G Beauty & Grooming Trend Expert, Vassiliki has spent many years immersing herself in the future trend and innovation work on a global level, working with renowned trend agencies, beauty thought leaders, and fashion influencers. She has also worked as Marketing expert across a broad portfolio of P&G Beauty brands in Switzerland, Greece and the UK and has led a lot of global projects. Vassiliki was born in Greece and finished a BA in English in the Aristotle University of Thessaloniki. She was awarded the Fulbright scholarship and pursued a Master’s Degree in English and Communications at the University of Texas at Austin where she also taught as a Teaching Assistant. Post Texas, she went to Columbia Business School and got an MBA with a concentration in Marketing and Finance. Vassiliki has always shown great perseverance and talent; she was included in Dean's List during all semesters at Columbia Business School. She was also awarded a two-year fellowship by the Kelogg International Women´s Leadership Association where she was selected among 100 top-ranking women to attend seminars on leadership. Vassiliki is a global citizen; She has lived in a lot of cities; Thessaloniki, Athens, Austin, NYC, Geneva, London and has travelled extensively throughout the world. She is a great visionary of the future and she had her 2 kids tutored in Mandarin from the age of 2 years old (She is a great believer in the future impact of China & India to the rest of the world); Vasso is active in the fashion and cosmetics industry in London and abroad; She works closely with the London Fashion College and the CEW in London (Executive Women in Cosmetics). Vassiliki speaks Greek, English, French and Spanish; she holds a diploma in piano and music composition. She enjoys playing tennis, skiing, going to art exhibits and auctions; most importantly, she loves to meet people.

Classical music, composition and piano