Cate Riegner

Brainstormer, Change agent, Concerned citizen, Consultant, Entrepreneur, Idea generator, Marketer, Parent, Social entrepreneur

Business owner, entrepreneur, market researcher, TEDster since 1997. Specialty is designing market studies to guide marketing and product development strategies. Google supplier since 2003, conducting global trackers, sales support studies, market segmentation and product studies around the world. My husband is my business partner. Live and work in the quirky Bernal Heights section of San Francisco, known for its great views and the abundance of dogs. Two great kids. No dog.

My kids, yoga, skiing, traveling, understanding markets, living in San Francisco, the challenges and necessities of getting US kids to learn second languages

Have faith in your own destiny. Trust your own path.

brand strategy, Consumer Insights, market research, online advertising

I've been going since 1997. I love the energy, the people, the inspiration, all the highs and lows. There are people I only see every year at TED and that is a very special thing. TED always renews my energy, inspiration and vision for doing great things. It helps me think outside the box and recognize how to take my work to the next level.

yoga, ballet, visioning, writing, planning trips to China with a business and 2 kids in tow, drinking wine