Tiago Pereira

I come from advertising, copywriting and design. I am passionate about technology, music and performance theater. After TEDxSãoPaulo, which was a pivotal moment for me, I directed my career in advertising to more meaningful and impactful projects. Since then, I worked for companies like Ben & Jerry’s (I was the creative director for the B&J launch in Brazil), and Nike (I created community innovation projects for Nike Running in São Paulo, such as the HI5toShare). More recently, after moving to the US, I was part of the creation of the Work Wellbeing Score, with Indeed, the LyftUp Alliance, with Lyft, among other projects. I enjoy playing playing guitar, synthesizers, samplers, drums, and anything that makes weird sounds or music. I was once a volunteer at TEDxAmazônia. I was once a speaker at TEDxSudeste. Anyway, what’s next is what matters. (I have two kids. Kids are crazy.)

Technology, social impact, creative advertising

The Work Wellbeing Score

Cooking rice