Brian Pope

Business leader, Change agent, Entrepreneur, Idea generator, Job-seeker, Marketer, Parent, World traveler

BRIAN POPE (310) 709-0356, j.brian.pope@gmail.com Summary Marketing guy with 20 years experience combining strategic marketing, entertainment marketing, advertising, brand building, online marketing, consumer communications, and product management. I serve on the board of the March of Dimes. I live in Hermosa Beach, California with my wife Stephanie, 11 year old son Brennan, and one year old twins Dax and Talley. Traditional info follows. Virgin Charter, Los Angeles, California 2007 - 2009 Started as Chief Marketing Officer becomming COO and ultimately CEO • Launched Virgin Group’s first private aviation business as part of the founding management team. • Led technology development and user experience design of the first global, online marketplace for buying and selling trips on private jets. • Winner of “Outstanding Website” WebAward from the Web Marketing Association. • Generated over 15,000 new registered buyer accounts with an average transaction value of $30,000. • Developed integrated marketing and sales campaign to launch the Virgin brand into the private aviation sector and establish Virgin Charter immediately as a major player in the industry. • Winner of two Magellan Awards for outstanding marketing in the Online Travel Services category. • Created industry events, consumer experiences, and marketing communications that brought the brand to life in a compelling, relevant manner. IMG (International Management Group); Los Angeles, California 2005-2007 Vice President Entertainment Marketing, IMG Consulting • Led Los Angeles office assisting Fortune 500 brands enhance their brands by connecting to consumer passion points through entertainment properties. • Identify, develop, negotiate, and activate programs to integrate brands with entertainment properties based in film, TV, music, and gaming. • Developed quantitative ROI model to value branded entertainment initiatives. • Clients include Visa International, 24 Hour Fitness, DHL, Verizon, and Allstate. o Integrations in TV shows such as Biggest Loser and films such as Blades of Glory o Strategic vision for Visa International on adapting global entertainment marketing initiatives based on digital content distribution and consumption o Strategic development and implementation of Visa Legends, a series of webisodes and mobisodes designed to extend Visa’s sponsorship of the Rugby World Cup. Universal Studios Hollywood; Universal City, California 1997-2005 Vice President, Marketing Services • Led overall brand strategy, promotional planning, and launch plan for new attractions. • Global launch of attractions such as Revenge of the Mummy, Shrek 4D, and Terminator 3D • Led advertising team, including agencies and in-house creative services department, in development of break-through creative for TV, radio, online, outdoor, and print campaigns. • Produced award winning :30 second advertising and trailer for Revenge of the Mummy • Managed advertising and media-buying agencies for both general and Hispanic markets. • Led online marketing team to sales growth of over 300% through online store optimization, online advertising, email marketing, search marketing and search engine optimization. Taco Bell Corporation (division of Pepsi-Co); Irvine, California 1994-1997 Marketing Manager, New Product Development • Led cross-functional team that created the new Gordita product line from written concept to market test. Product represented over 15% of total restaurant sales during first year of launch. • Conceptualized and executed Halloween promotion that generated the largest sales gains of 1996 including a Monster Eyes toy line that generated over $8 million in incremental sales in two weeks. • Led cross-functional teams in developing new menu items, 3-Cheese Melts and Big Border Tacos, from written concept through national launch. EDUCATION Kellogg School, Northwestern University 1994 Masters of Business Administration • Concentrations: Marketing and Finance Wharton School, University of Pennsylvania 1985-1989 Bachelor of Science degree in economics • Concentrations: marketing and entrepreneurial management

Reducing rates of premature births.

Branding & Positioning, Entertainment Marketing, Management and business leadership, Marketing, Marketing Management, non-profits, Online Marketing, Startups, Entrepreneurship, Strategy Development

Making the perfect "mix tape". This skill was central to romantic success in high school but rarely finds a useful application these days.