Andrew Phua

Andrew leads his team to drive the development of the Exhibitions and Conferences industry to strengthen Singapore’s position as a destination of choice for Meetings, Incentives, Conventions and Exhibitions (MICE). Prior to this role, Andrew was Director, Precinct Development, championing the place management of tourism precincts in delivering authentic and differentiated destination experiences. These included development of concepts, events, capabilities and sustainability of precincts such as Orchard Road, Marina Bay, Singapore River, Chinatown and Little India through collaboration with agencies and stakeholders. Over his 17 years with the Board, Andrew has overseen various key strategic projects in the area of retail and dining. This included projects such as the S$40 million Orchard Road Rejuvenation Plan, Great Singapore Sale, Christmas in the Tropics, World Gourmet Summit and Singapore Food Festival, further entrenching Singapore’s position as Asia’s lifestyle capital. Andrew also brings with him a wealth of regional experience in the tourism industry, having handled marketing and business development portfolios in the Greater China market for seven years. Prior to joining STB, he was in the marketing and advertising arena in the financial services industry.

Betterment of the human race

Two things that will impact your life: the stories you hear, the people you meet

Gardening