Guy Primus
Chief Operating Officer at Overbrook Entertainment
TED Attendee
Beverly Hills, California, United StatesAbout Guy
I am a…
Brainstormer, Business leader, Change agent, Entrepreneur, Idea generator, Marketer, Parent, Technologist
Bio
Guy Primus is Chief Operating Officer at Overbrook Entertainment, the film, TV and interactive production company whose partners include Will Smith, James Lassiter and Ken Stovitz. Overbrook films, including “The Pursuit of Happyness,” "The Secret Life of Bees," “Hitch,” “Lakeview Terrace,” and “I Am Legend,” have grossed over $2 billion at the box office—Guy was initially tapped by Overbrook's partners to deliver a similar level of success via Overbrook's digital initiatives before assuming the role of COO.
Prior to joining Overbrook, Guy was Director of Digital Media at Starbucks Entertainment. In this role, Guy was responsible for setting the strategic direction of Starbucks’ digital entertainment initiatives including negotiation and product planning for Starbucks' groundbreaking deal with iTunes. Guy has also served as Group Product Marketing Manager at Microsoft’s MSN division where he oversaw marketing and revenue advertising for MSN Entertainment, and at Bad Boy Entertainment, where he served as Vice President of Strategy & Planning for Blue Flame, the marketing and advertising agency founded by Sean “Diddy” Combs.
Guy earned his MBA from Harvard Business School and his bachelor’s and master’s degrees in industrial engineering from Georgia Tech. Guy, his wife, Heather, and their son, Grant, reside in the Miracle Mile area of Los Angeles.
I'm passionate about
Using technology to deliver extraordinary entertainment art to all people of the world.
An idea worth spreading
User reviews that fully take into consideration aspects like the background, lifestyle and personal traits of each individual, and generate a list of suggestions that are based on how welcoming a venture has been towards people which are in a specificdemographic group, age range, sexual orientation, etc.
Areas of expertise
Business Development, Digital Media Production, Interactive - Web Strategy, Online Marketing, Operations Management, Strategic Planning
The TED story
Anticipating TED is like anticipating Christmas.
Things you might not know
Home improvement, graphic design