Nancy Ruscheinski

Brainstormer, Business leader, Foodie, Idea generator, Marketer, Parent, Potential employer

For more than 23 years, I've worked for Edelman, the world's largest privately held PR firm. As president and chief operating officer for the U.S., I play a leading role in the oversight of the firm's largest region, with more than 2,000 employees, a robust portfolio of blue chip clients, and seventeen different practice areas including consumer/brand marketing, corporate reputation management, healthcare and financial communications, technology and business marketing, public affairs, crisis management and multicultural marketing. In this capacity, I also oversee many of the region's business development efforts and provide management oversight and/or senior counsel for several of the region’s distinct operating units including MATTER (sports and entertainment), StrategyOne (research) and Ruth (creative services). I provide strategic counsel to a wide range of clients including Burger King, Wrigley, Humana, United Airlines, Kraft Foods, Quaker and SC Johnson. I'm part of the firm's Executive Committee and I oversee an Innovation subcommittee, one of eight strategy groups for the firm. In addition, I provide oversight for Edelman’s global digital business, which functions as an “agency within an agency” to provide best-in-class Web strategy and production, online marketing and social media programming for Edelman clients. Prior to my current role, I served as president of Edelman’s Midwest region, managing the firm’s co-headquarters in Chicago as well as its Dallas and Austin operations. During my tenure Edelman became the #1 ranked PR firm in Chicago. In 1995, I carved out a career-defining niche by spearheading Edelman’s drive to be the industry’s global leader in Web-based communications. I launched the firmm’s interactive division and positioned Edelman as the first major public relations firm to embrace the Web as a medium for marketing, communications and crisis management. Today Edelman Digital is itself a $50 million dollar business. In 2007, I managed the launch of Edelman Mobile, and in 2008, the launch of Edelman Studios, a virtual film studio that connects brands with emerging filmmakers. I hold a Bachelor of Arts degree in American Studies from the University of Notre Dame, and proudly serve on the boards of the Off the Street Club and the Adler Planetarium. I'm a member of The Chicago Network and the Executives Club of Chicago.. I live with my husband Eddie, fourteen-year-old twins Keegan and Kylie, and chocolate Labrador retriever Hawk in Chicago.

my kids and my family, children's issues, citizen philanthropy, books and reading, pancreatic cancer research, linking brands and causes, travel and pop culture, the power of laughter and optimism

brand building, Consumer marketing, Corporate Communication, Creativity & Innovation, Management and Leadership, new business development, pop culture, Social Media & Social Networks

writing, storytelling, pop culture, cooking, putting people at ease and making them laugh, functioning on 5 hours (or less) of sleep per night