Chrysi Philalithes

One of The Guardian’s ‘50 Women To Watch’ and an Inspire 100 Changemaker, Chrysi builds creative brands and businesses at the intersection of culture, innovation and purpose. She loves igniting cultural conversations around things that matter. Chrysi has recently joined Maximum Effort, Ryan Reynolds’ investment, entertainment, media, sport & marketing group, as a partner leading their London presence. She was the first Chief Digital Officer of Bono’s AIDS organisation (RED), partnering with the world’s most iconic brands including Apple, Nike, Starbucks, Beats & Converse. At (RED) Chrysi spearheaded digital and marketing first moments such as ‘Apps for (RED)’ Apple’s first global App Store takeover in 155 countries, launched Snapchat’s first ever global filter for good raising $3 million, she turned Twitter (RED) - literally - and grew (RED)’s digital audience to over 6 million. In addition to her role at Maximum Effort, Chrysi also collaborates with the artist Es Devlin as her Chief Purpose Officer and is a Board Advisor to Dario Calmese’s The Institute of Black Imagination. Chrysi also co-founded The 1K Project For Ukraine, a tech initiative that has raised over $11 million for families impacted by the war in Ukraine and was named one of Fast Company's 'Most Innovative Companies’. Prior to (RED), Chrysi’s entrepreneurialism helped build two digital media businesses with successful exits. She was one of the founding team at Espotting - Europe's first search marketing network - that launched in the dot com crash in 2000 and grew to 250 people across 8 European markets before selling for just under $200 million. She was also Managing Director in New York for Steak that sold to Dentsu. She also served as Chief Marketing & Innovation Officer at XQ, part of Emerson Collective. Chrysi began her career in politics and remains active politically - even though she can’t vote in America! She served on the Creative Council for Hillary’s 2016 campaign and helped create a Tik Tok House to get the Gen Z vote out in the 2020 election. Chrys is a frequent speaker on innovation, creativity, marketing, brand building & purpose, and has presented at The World Bank, The Grammys, Apple, SXSW & PTTOW. And with the most interesting things about a person always being what’s not in a bio, if there are three things to know about Chrysi it’s that she’s Greek, she’s the daughter of immigrants, and her surname means love of truth!

Igniting cultural conversations around things that matter.