Rachel Jolley

Rachel Jolley

Social Media Consultant at H2H Social

St. Petersburg, Florida, United States
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About Rachel

I am a…

Artist, Athlete, Blogger, Brainstormer, Connector, Idea generator, Marketer, Photographer, Writer/Editor

Bio

From USF grad/blogger to journalist to entrepreneur, I connect brands with their most valuable audiences, and keep the conversation going on social media platforms. Through collaborative efforts, I team up with brands from many different industries to: nurture relationships with consumers, boost customer service, and reach new [potential] customers. After years as an online journalist, I grew a love for social media because it was a cost and time effective way to share my stories, increase traffic, and boost readership. A visual storyteller at heart, I believe that social media blurs the line between storytelling and marketing online, making it the perfect niche for this digital native.

I'm passionate about

Life, and making sure I squeeze as much into it as I possibly can. I left corporate America to pursue my lifelong dream of making a difference in the world; I am unsure of what that actually looks like at this point, but the path is slowly beginning to form beneath me- finally. What I realized during my time inside corporate America was that that path was never going to start taking shape, unless I started walking. Aside from storytelling, which is a professional and personal love, I am a former NCAA Division I athlete, and have been playing soccer since I was 5 years old. My soccer story is one that needs its own profile, but to make a long story short, after retiring as a player, I started coaching competitive youth teams in 2006, and I love it more than I can explain. Soccer is a huge part of who I am, as a human, and as a storyteller. Other passions: family, food, outdoors, friends, animals, sports, cooking, music

An idea worth spreading

Social media isn't "just Facebook" anymore. It is a true form of communication, and it will only become more valuable as time, and technology, evolve. When people ask me, "what's the H2H stand for?" (In reference to my company, H2H Social) I explain that H2H means "human to human, heart to heart." Social media is the word of mouth marketing today, which can only be achieved if brands are connecting to their customers as fellow humans rather than corporations. From there, the ability to connect emotionally becomes available, and like the great Steve Jobs once said, "when you can touch someone's heart- that's limitless."

Areas of expertise

Content Marketing, Copywriting, Photography, Social Media Marketing, Videography

Things you might not know

Singing...I come from a musical family, but because of my athleticism, I never tapped into it. It's something that will probably always stay "behind closed doors" as I have a terrible, awful case of stage-fright.