Missy MacFarlane

Brainstormer, Business adviser, Business leader, Connector, Consultant, Entrepreneur, Marketer, Philanthropist, Potential employer, Project manager, Promoter, Public servant, Writer/Editor

B2 Communications co-founder and principal Missy MacFarlane has built a reputation for innovation and results, building and executing communications programs that focus on achieving her clients’ goals. Accredited in public relations, Missy has experience in a wide variety of industries, and has garnered results for Sunstar Paramedics, SPCA Tampa Bay, St. Petersburg Free Clinic, Fisher Phillips LLP, Marlow’s Tavern, Tampa Bay Businesses for Culture and the Arts, historic Ybor City, and other clients. With an interest in economic development, she’s currently working closely with the City of St. Petersburg and the design teams for the new St. Petersburg Pier and the Pier Approach. Missy served as president of the Public Relations Society of America Tampa Bay Chapter in 2011, after many years serving in volunteer roles. She now serves as co-chair of the chapter’s Agency Leaders committee, and participates in the Counselors Academy section of PRSA on a national level. She’s also active in the Circle of Red, a women’s education initiative of the American Heart Association in Tampa Bay. She has received a number of significant industry awards, including an Award of Distinction in the FPRA Tampa Bay Image Awards and PRSA Tampa Bay’s Excellence in Community Relations Award. In 2015, her PR efforts for Sunstar Paramedics’ “Stay Alert, Stay Alive” public safety campaign were recognized by the American Ambulance Association’s annual AMBY Awards.

branding, Communications, communications strategy, content development, marketing, public relations, social media, writing