Sweta Swaminathan

Blogger, Brainstormer, Event planner, Student, Writer/Editor

As a marketing graduate, my passion for business, digital marketing, and #SocialMedia runs deep - I wouldn't mind making a living selling hashtags! My outgoing personality has allowed me to excel in verbal communication, which has been instrumental in developing my creativity. Marketing, in all its forms, has always fascinated me, whether it be in the digital realm or real-world applications. As the head of the Seminar Cell during my time at university, I honed my skills in public relations, social media, media relations, community engagement, and team leadership. Additionally, I co-organized the first-ever TEDx event at my university, TEDxAmityUniversityDubai 2017. Ever since I was a child, I have been a natural storyteller. I started by sharing simple tales with anyone who would listen, but over time, I have honed my craft and now share complex stories with much larger audiences. My imagination and creative flair are my greatest assets as a writer, and my blog posts consistently entertain and engage my readers. One day, I hope to write a book about my unique life experiences.

I'm passionate about inspiring and empowering people to reach their full potential. Whether it's through sharing knowledge, providing support, or offering a helping hand, I believe that everyone has the ability to achieve their goals and make a positive impact on the world. I'm committed to using my skills and abilities to make a difference in the lives of others and contribute to a brighter and more fulfilling future for all.

Turning a perceived weakness into your superpower

blogging, creative writing, event management, ghost writing, media planning, micro fiction, party planning, resume writing, social media, translation

I spent my childhood being fat-shamed by my relatives and ‘friends’, who thought it was their duty to remind me of my 'unhealthy' size. As an NRI kid in India, it was even worse - I was met with disapproving looks at every turn. But every summer vacation, it got even more absurd. They dragged me to a different 'doctor' who would put me on a new fad diet - from the 'cucumber diet' to the 'lemon water cleanse'. And did any of it work? Absolutely not. Instead, I was left with a messed up metabolism and low self-esteem. Often I would joke saying when all of this is over, I could write a book about it. Well someday I actually might. That's my TED story - debunking the toxic stories of what it means to live in a world that is constantly against your own battle with self image

I have a superpower that many people don't know about - I'm a master of customized merch! From wacky photo booths to elegant wedding invitations, I can create unique and personalized designs for any occasion. I even dabble in website design and customized gifting - I'm like a one-person Etsy shop!