Nick Franklin

Athlete, Business leader, Foodie, Idea generator, World traveler

Nick is a dynamic and visionary senior executive at The Walt Disney Company. As EVP, Next Generation Experience for Walt Disney Parks & Resorts he is responsible for envisioning, developing and implementing the future of the guest experience around the world. He leads the team responsibly for all aspects of the effort including strategic vision, creative design, technical and operational execution, marketing and ultimate financial returns. His recent focus has been on leading a massive innovation and transformation effort at Walt Disney World in Florida focused on simplifying and customizing the guest experience through leveraging mobile and wearable technology and establishing true virtual/physical convergence. What began as a look at reducing lines and hassles broadened under Nick's leadership to encompass a complete reevaluation and re-imaginiing of the guest experience from end-to-end. Nick and his team have developed a suite of products including MyMagic+ (the consumer-facing brand for the new guest experience), MagicBands (RFID enabled smart wristbands), My Disney Experience (mobile/web portal), FastPass+ (attractions reservation system), an unprecedented new dining experience system, a range of new personalized and interactive creative experiences and an array of underlying tools to support cast service delivery and systems integration. Prior to this role Nick has lead numerous Disney teams in both operational areas with P&L responsibilities and staff functions with a focus on strategy and business development. Nick lives Santa Monica with his wife, two kids and their goldendoodle and can often be found on the golf course or ski slopes or out enjoying good food and wine with friends.

Food & Wine, Boston sports teams (particularly Red Sox), skiing, Los Angeles Zoo

Digital/physical convergence will impact almost every business and innovative expectations will continue to soar

Brand and innovation strategy, Hospitality & Tourism, Ideation / conceptualization, MagicBands, Strategic planning for International Organizations

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