Simon Scoot

Simon Scoot is Vice President, Global Brand Management, InterContinental Hotels & Resorts, part of InterContinental Hotels Group PLC. Simon is responsible for providing strategic leadership and innovation for InterContinental Hotels & Resorts on a global basis. He leads a team responsible for strategic marketing support, brand positioning, guest experience development and brand communications. Simon first joined InterContinental Hotels & Resorts in 1992 as Sales Manager at InterContinental Abu Dhabi and went on to become Director of Conference & Incentive Sales at the UK Regional Sales Office. In 1999, he left the company to join London Hilton on Park Lane as Director of Sales. He rejoined IHG as Director of Marketing at InterContinental Hong Kong and went on to work in the InterContinental Global Brand Team in 2005 as Director of Global Brand Marketing. Most recently, Simon was Hotel Manager at IHG-owned InterContinental London Park Lane, and was part of the core team that led the successful repositioning of the hotel after a major renovation in 2006. Scoot earned a bachelor’s degree in history at the University of Leicester, was recognized by IHG as Director of Marketing of the Year, Asia Pacific 2003. He also received the IHG Chief Operating Officer Award for InterContinental Continental Europe Operations in 2008. He is married to Tara with a son, Felix.