Zi Qi Chong

Consultant, Marketer, Project manager, Social entrepreneur

Growth Hacker, marketing strategist, and community curator passionate about building meaningful brands, systems, and experiences. Beyond marketing, I actively contribute to TEDxPetalingStreet as a curator and community builder, believing that ideas, narratives, and human connections can shape culture and society. I enjoy bridging business, creativity, and technology to create work that is both impactful and human-centered.

Building meaningful communities Ideas that create social impact Digital transformation for SMEs Brand storytelling & cultural narratives TEDx and idea-driven experiences Marketing systems & automation Personal growth and lifelong learning Running & wellness Tea culture and lifestyle experiences Helping people and brands grow with purpose

In a world increasingly driven by algorithms and automation, what makes brands, communities, and movements truly meaningful is still human connection. Technology should not replace humanity — it should amplify it. By combining systems thinking, storytelling, and community experiences, we can create brands and ideas that do more than sell products; they can inspire people, shape culture, and improve lives. I believe the future belongs to those who can bridge creativity with execution, ideas with action, and innovation with empathy.

My TED journey began through volunteering with TEDxPetalingStreet, one of Malaysia’s long-running independent TEDx communities. What started as a volunteer experience slowly became a meaningful part of my life and personal growth journey. Over the years, I’ve contributed across media, partnerships, branding, communications, and community initiatives, eventually stepping into a curator role. Through TEDx, I learned that powerful ideas are not limited to global stages or famous individuals — they can come from local communities, everyday people, and authentic human experiences. TEDxPetalingStreet shaped the way I see storytelling, culture, leadership, and collaboration. It taught me that events are not just programs to execute, but platforms to spark conversations, challenge perspectives, and inspire action. Today, I continue contributing to TEDx with the hope of helping more Malaysian stories, ideas, and voices reach wider audiences — because I believe ideas truly can change everything.

Connecting seemingly unrelated ideas and people into meaningful collaborations. While my work is often seen as “marketing,” much of what I actually do revolves around systems thinking, curation, and community building — understanding how narratives, people, businesses, and experiences can come together to create long-term impact. I’m also deeply involved in structuring workflows, simplifying operations with tools like Notion and AI automation, and helping teams turn chaos into clarity. Beyond strategy, I genuinely enjoy facilitating conversations, mentoring teams, and creating environments where people feel inspired to contribute.