Valerio Stallone

Valerio Stallone is Department Director Marketing & Digital at HWZ Zurich University of Applied Sciences in Business Administration, where he leads a comprehensive profit center encompassing continuing education, degree programs, research, and consultancy. In addition, he serves as Program Director of the Executive MBA in Digital Leadership, shaping the development of senior executives at the intersection of business, customer, and technology. His work focuses on the strategic implications of digital transformation for marketing and leadership. He is particularly interested in the evolving role of artificial intelligence in marketing, the dynamics of the attention and creator economy, and the capabilities organizations need to remain competitive in increasingly complex and data-driven environments. Valerio’s approach combines academic rigor with practical relevance. He is actively involved in developing new educational formats and executive programs, with a focus on future-oriented topics such as foresight, strategic storytelling, and value-based decision-making. His broader intellectual interests include the ethical and societal implications of digital governance and algorithmic systems, particularly the tension between automation and human-centered values such as empathy, judgment, and responsibility. Alongside his academic and leadership roles, he contributes to interdisciplinary discourse on marketing, technology, and society, aiming to equip professionals with the conceptual and practical tools required to navigate uncertainty and drive meaningful impact.

Digital Transformation, Marketing