Santiago Yamamoto

Artist, Athlete, Blogger, Brainstormer, Business leader, Care taker, Connector, Consultant, Event planner, Filmmaker, Idea generator, Life mentor, Promoter, Student, Writer/Editor

A 10th-semester Communication Sciences student at the University of Lima, specializing in Corporate Communication, Advertising, and Marketing. I have experience in corporate event management, strategic communication, audiovisual production, and project development, distinguishing myself through creativity, leadership, interpersonal skills, and management capabilities. I am the founder of CACJ and have experience with sports and social impact projects. I am bilingual in Spanish and English and have completed supplementary practical training at Toulouse Lautrec. In 2021, I received the "Hiromi Goga CAS Award" in recognition of my project management skills and commitment to social impact initiatives.

I’m passionate about creating experiences and telling stories that connect people. I enjoy being part of projects where an idea needs to become something tangible — whether that is a campaign, an audiovisual piece, an event, a brand, or a community. I especially enjoy the part that people don’t always see: developing the concept, finding the right way to communicate it, bringing people together, coordinating resources, and ultimately seeing the idea come to life. I’m also passionate about learning from people who think differently from me. I believe some of the best ideas emerge when different perspectives come together, and that is one of the things that has always made TEDx so meaningful to me.

I believe ideas don’t need to be big to create change. They need to find the right way to connect with people. We live in a time when we have more tools than ever to communicate, but less time to truly listen and connect. A great idea can easily get lost among hundreds of pieces of content if we don’t understand who we are trying to reach, what matters to them, and how to make that idea part of their own story. Through communication, marketing, and creativity, I’ve learned that communication is not simply about making something look good or getting attention. It’s about creating connections that make someone stop, think, feel, or act. To me, an idea worth spreading is one that can leave the mind of the person who created it and become something other people can make their own.

Audiovisual Production, Brand Strategy, Content Creation, Corporate Communications, Creative Strategy, Event Production, Marketing, Project Management, Social Media, Storytelling

My TEDx story started in 2019, when I had the opportunity to be part of the Marketing team. At the time, I discovered that behind a few minutes on stage there was an incredible amount of work: an identity, a strategy, a team, and above all, an intention to spark conversations that could go beyond the event itself. That experience changed the way I understood communication. It wasn’t simply about promoting an event; it was about finding a way to make an idea matter to someone who had never heard it before. Since then, my path has continued to revolve around communication, marketing, creativity, and experiences. I’ve worked on audiovisual projects, campaigns, events, and communities, and in each of them I’ve found something that takes me back to that first TEDx experience. Coming back now wouldn’t simply mean returning to a team I was once part of. It would mean coming back with everything I’ve learned since then, with new skills, a different perspective, and a stronger ability to contribute. In 2019, I helped communicate TEDx. Today, I want to come back and help shape the conversation.

One thing people probably don’t realize about me is that I’m good at turning messy ideas into tangible projects. I can start with an abstract idea and help turn it into a concept, strategy, content, timeline, team, and execution. I especially enjoy connecting the creative side with the operational side: coming up with something exciting, but also figuring out how to actually make it happen. I also think I’m good at bringing people together. In projects and events, I often find myself coordinating between teams, partners, suppliers, creatives, and participants, making sure everyone understands where we are going and feels part of the process. It may not be the first thing people notice about me, but when there’s an idea that needs to become reality, that’s where I feel I can contribute the most.